I AM █ █ █ █ LOCKED
Gaga to headline Doritos’ SXSW festivities next week with a Born This Way Foundation-sponsored performance that will be used to launch the Doritos Bold Missions campaign.
For starters, the brand’s bringing Lady Gaga to town to headline the “#BoldStage” show on March 6th. But the only way for Little Monsters to land a ticket is to take up a bold challenge from the brand. Doritos is taking the SXSW opportunity to launch its new “Bold Missions” campaign which will use Facebook, Twitter and Vine to dare its fans to pull off a range of stunts and challenges in return for prizes. At SXSW, the prize is one of 2,000 tickets to see Gaga, and the missions include jumping from a 30-foot high platform to grab a dangling #BoldStage ticket, busk on the street using instruments Doritos provides to earn $10 in 10 minutes or less, and go up against roller derby pros while wearing an inflatable sumo wrestler suit.
The Gaga show was moved to the larger location at Stubb’s BBQ, after hitting a major hiccup last week when the city of Austin denied a permit request for the pop star to perform at the original Bold Stage location, a smaller venue, citing “public safety concerns.”
The rest of the brand’s festivities will be at the original Bold Stage under its now familiar giant vending machine. Meanwhile, the “Bold Missions” doesn’t end with Gaga. “This is our big launch for a campaign that will be happening all year,” says Krishnan. “Consumers should keep an eye on our social media channels because you never know what challenge might pop up in your city.”.
top 7 favorite fictional ladies | in no particular order
LUPITA WON AN OSCAR IM SOBBING IM SO HAPPY DONT SPEAK TO ME IM GONNA CRY
LOOK AT BEN HE’S SO HAPPY IM SOBBING
“For being different, it’s easy. But to be unique, it’s a complicated thing.”